To mark the centenary of the birth of BMW, last year 2016 the German automaker showed us how he saw the future of long – term mobility presenting a prototype totally futuristic and risky for BMW, MINI, Rolls-Royce and even BMW motorcycles Motorrad. Spectacular designs difficult to imagine and very technical solutions avant-garde. The case is that the near future also goes through the electrification and BMW begins to “cover its backs” for what can happen.
The chief executive of BMW, Harald Krueger, said at the annual shareholders ‘ meeting will launch a new crossover BMW X2 and large SUV flagship BMW X7 with propulsion systems electrified. In addition, they ” intend to launch more than 40 new and updated models of the group’s three premium brands during 2017 and 2018 ” to enable them to better finance their long-term electrification strategy.
The BMW 5 Series has been the first launch of this 2017 by the Teutonic manufacturer, but there are still more. The BMW i3 and BMW i8 were the first to receive electric systems for their propulsion, the first of them totally electric and the second is a hybrid sports model, but they do not want to stay there and their objective is to bring hybrid and electric propulsion to the ranges More conventional and accessible to customers.
” A successful electrification strategy must be able to cope with a range of outcomes, including optimistic or more cautious scenarios. If we do, we can reconcile sustainable mobility with sustainable profitability, “said BMW Chief Financial Officer Nicolas Peter. This means that they have doubts about the economic performance that they can extract from their electrified vehicles, and is that it is difficult, today, to really know if the market will totally change the chip and opt for electric cars or if “we will be afraid” To these new mobility solutions.